Mondelez launches Cadbury Dairy Milk bar with 30% less sugar in India
Cadbury Dairy Milk has launched a new bar with 30% less carbohydrate. According to the company, this new bar will offering consumers a wider choice and the delicious Cadbury Dairy Milk taste. Cadbury Dairy Milk 30% less sugar claims that it will have no added artificial sweeteners, and volition sit alongside the existing portfolio of Cadbury Dairy Milk products on shelves. The innovation aims to underscore the company's commitment to empower consumers to snack right and to provide them with choice, by creating new eating experiences.
Deepak Iyer, president, Mondelez Bharat said, "We are delighted to be launching this product in India, given the love and following Cadbury Dairy Milk has in our land. This is the most pregnant innovation in the brand'due south history in India. Every bit we continue to define the gustatory modality of chocolate, nosotros understand our consumers, and are conscious of our commitments to them. Cadbury Dairy Milk xxx% less sugar is some other very special innovation that will provide our Cadbury Dairy Milk fans with a less sugar pick without compromising on our world-renowned gustation and quality. We await this innovation to strengthen our portfolio as it will complement our other much-loved brands, including core Cadbury Dairy Milk."
Anil Viswanathan, director – Marketing (Chocolates) at Mondelez India said, "We understand our brands play a special role in people'due south lives. Increasingly consumers want products that reflect their lifestyle and we accept always been at the forefront in creating unique products and platforms to address this demand. Cadbury Dairy Milk 30% less sugar is a product with no added bogus sweeteners, colors or preservatives. Information technology is created to ensure the right texture and taste of the original Cadbury Dairy Milk bar to go on the consumer eat feel the same. Throughout this project we have had a strong sense of duty to create a production that retains what makes Cadbury Dairy Milk and so special for millions of Indian consumers. Our brand proffer volition focus on 'Wahi swaad, wahi mithaas'."
Cadbury Dairy Milk thirty% less sugar has been in development for about two years with a team of scientists, nutritionists and chocolatiers at the visitor's research and development facilities in India and the UK. The squad was working to find a way to accomplish the aforementioned Cadbury Dairy Milk taste whilst delivering 30% less saccharide with no added artificial sweeteners, colors or preservatives. The visitor stated that the team successfully replaced the physical functionality of sugar in solid chocolate in a way that preserves the structure of chocolate and stays true to the unique texture and sense of taste profile of Cadbury Dairy Milk. The new Cadbury Dairy Milk 30% less sugar is priced at Rs l for 43 gms, and will exist retailed across mod merchandise, traditional trade and eCommerce platforms.
Source: https://packagingsouthasia.com/she-safety-health-and-environment/regulation-compliances/food/mondelez-launches-cadbury-dairy-milk-bar-with-30-less-sugar-in-india/
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